Anna daniel



Hi, I like to talk about
the business and impact
of digital content, and then implement 

Here’s My Story So Far







20+ years in digital content

I remember explaining to others the concept of  hyperlinks, and have experienced the timelines of ‘creative disruption’ and business cycles

ABOUT ME

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Digital content
Research and analysis
IP Management
Entrepreneurship and ecommerce
Creative disruption and innovation
Sharing/collaborative economic concepts
Cultures and travel.

An energetic professional with over twenty years global experience working in dynamic environments for top tier commercial, government and nonprofit entities. A lateral thinker with strong business focus who likes to solve problems, manage risk and optimise digital opportunities.

BACKGROUND

ROLES
Digital startups: Hawaiki of Oceania, Curvy Dames (online made-to-measure clothing), Tourback.
Information Policy Officer: Griffith University.
Ambassador: Open Knowledge Australia.
Senior Project Analyst: Creative Commons (Mountain View USA).
Research Associate: QUT Creative Industries.
Research Fellow: Monash University School of  Journalism and Australian Studies.
National Leader of Advisory Research: PricewaterhouseCoopers.
Strategy Researcher: Andersen Consulting (now Accenture).
Information Specialist: Commonwealth Funds Management.
Previous engagements in a variety of commercial and public roles.

QUALIFICATIONS
PhD Business (RMIT University). Thesis by research on how technology created opportunities in the music sector, including emerging business models and strategies for sustainability.
Graduate Diploma in Management (University of Central Qld).
Graduate Diploma in Library and Information Science (University of Tasmania) with a dissertation in hypermedia (an obscure concept in 1989!).
Bachelor of Arts (University of Queensland) with majors in media, psychology and literature.
Intensive strategy consulting programs and financial analysis (University Chicago USA MBA subject) undertaken at Accenture Chicago USA campus.
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STORIES

At PwC and Accenture I delivered hundreds of in-depth commercial-in-confidence research reports in the Financial Advisory field, Strategy, Valuations, Economic and Regulatory work, Sector overviews for Independent Expert Reports, M&A, Risk Management, Underperforming businesses and more.
Happy clients and repeat business for ten years. Won a Rare Award for demonstrating leadership, teamwork and excellence ...
... and I converted the award into a ‘Round the world’ holiday.... because I love travel! I also worked in Silicon Valley for a year. 
Loves exploring different cultures
At Griffith University I developed information policies including open access (to both research and educational resources), social media use, copyright/licensing, IP management, digital content management and more. Many conference presentations and have built a global network.
Established reputation for digital expertise
My Business doctorate explored how technology created opportunities in the music sector (as a lead indicator to other sectors). Included macroeconomic analysis, value chains, Porter’s forces, game theory and risk modelling, creative destruction and creation/testing of a financial model. And I set up an online business to test a theory. At Commonwealth Funds Management I learned about business cycles, investment timing and more. 
A sensible, experienced approach to  emerging technologies
Walk the talk
I admire
I look forward to:
NBN Supporter
I'm interested in the music sector because it is highly experimental and a lead indicator. Innovation there flows to media and publishing, education, government, retail and on. I charged every half hour for ten years in consulting, which suggests resilience and performance. Despite also leading a research team I was consistently the highest revenue earning researcher in AsiaPac at both Accenture and PwC. My specialty was TICE – Technology, Info, Comms, and Entertainment – although I worked across all sectors. Because my commercial research was not published in academic journals, it carries no weight in academia. 
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Tim O’Reilly (click image to view video)
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Jim Griffin (click image to view video)
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Mary Meeker (click image to view Internet Trends Report)
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David Lynch
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Maker Movement
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Joseph Schumpeter 
3D Printer for materials other than plastic; 
Robust devices: water/sand/salt-proof – surely in Australia that can be done?
Mainstream adoption of renewables and smart grids;
Corporate (& NGO) transparency (beneficial ownership registers, open financials);
Ethical darknets – it’s hard to manage risk when we don't know what we don't know
During the 2008 drought my parents were struggling on their Qld farm – feeding the herd daily at enormous physical and financial cost and my mother fell ill – while I was in Melbourne. Reluctantly I resigned from PwC to head north and help them. I'd just set up an online ‘made-to-measure’ clothing business and hoped to continue it from the farm. Before deciding to move I rang Telstra, gave them the farm address and they assured me that internet access there could be easily installed. So I moved to begin a life of farm hand while writing up my PhD and running the online store. However.... once on the ground I learned that there was NO internet availability (unless I put in a satellite dish) because we were in a black spot ‘on the wrong side of the mountain’. So I shut the business because I could not respond to orders in a reasonable time frame, and once/twice a week I’d make the long trek into the State Library to use their free wifi for my PhD. Going from cable broadband in inner Melbourne to nothing in rural Australia was a shocking experience of online disparity and a great motivator to address it.

WRITING AND TALKING

Major works

For more please  view on a bigger device

Information Policy

    1. Daniel, A. (2015) The cloud is but one of many copyright concerns. Risk Management Today, vol. 25 no. 1.
    2. Daniel, A. (2014) You Only Live Once. Think Twice. Presentation to internal Risk Management Day. This was filmed and received the highest number of views and positive feedback of all presentations on the day.
    3. Anna contributed (PDF) to a Federal Government project that aimed to develop a strategic framework for research infrastructure .
    4. Daniel, A. (2014) Panel presentation ‘Copyright and libraries: Practical challenges and innovative solutions’ ALIA Conference, Melbourne
    5. Daniel, A. (2014) Open Access 101. National AOASG Webinar Oct 2014 .
    6. Daniel A. (2014) Open Genomic Data, it’s debateable. Blogpost for Open Knowledge Australia, May 21: .
    7. Daniel, A. (2014) Open Data in Queensland. Blogpost for Open Knowledge Australia, March 11: .
    8. Daniel, A. etal. (2013) Open Access site at Griffith University (with support from a team of staff interested in OA)
    9. Daniel, A. (2013) Open Government Data, What can we do in 2014? Blogpost for Open Knowledge Australia, Dec 4, .
    10. Daniel, A. (2012) On the Starting Blocks. Presentation to the OPEN conference, Minneapolis, May.

Digital media

Digital media

Creative Industries / Urban development

    • Gibson, M. Daniel, A. (2009) Boganvillea: Creative Industries in Outer Suburbia. Presentation to ‘Regions, Regionality, Regionalism: Australian Perspectives’ Symposium, Institute for Regional Studies Association UK, Melbourne, December 2009.
    • Daniel, A., Gibson, M. (2010) Creative Industries in Australian Suburbs – Who is Out There? Paper presented at Creative Suburbia Symposium, 29-30 September 2010, Creative Industries Faculty, QUT, Brisbane.
    • Daniel, A., Gibson, M. (2009) Space for Creativity: Creative Industries in Outer Suburbia. Presentation to ‘City Growth, Sustainability, Vitality and Vulnerability’, State of Australian Cities Conference, University of Western Australia Perth, November 2009.
    • Felton, E., Gibson, M., Flew, T., Graham, P., Daniel, A. (2010) ‘Resilient Creative Economies? Creative Industries on the Urban Fringe’ Continuum: Journal of Media & Cultural Studies v.24 i.4, p.619-630.
    • Daniel, A. (2010) The Blow-ins from the ‘Burbs Online Opinion, 22 February,
    • Felton, E., Daniel, A. (2009) Suburban Resilience. Online Opinion, 22 September,

Entertainment sector

    • Daniel, A., (2010) From the Dirty Trenches our Culture Grows: the Closure of Live Music Venues in Melbourne. Paper presented at International Association for the Study of Popular Music Australia-New Zealand Annual Conference: Instruments of Change. 24-26 November, Monash University, Melbourne.
    • Daniel, A. (2011) Interviewed on ABC Radio (Red Symons and ABC Arts Alive) Feb.
    • RMIT University (2010) Digital provides a future for niche musicians. 22 December
    • Rout, M. (2007) Thesis offers a model for musos. The Australian, 15 August, p.3
    • PwC Australian Media and Entertainment Outlook report 2006: Music chapter.

THEY SAID WHAT?

Pete mastos, PwC partner

“Once again your great work has been acknowledged by a Top 20 Institution. Now both” [major telco] and [major bank] “have used the information you pulled together in developing their case study for presentation to the board. Thanks again for your prompt responses - this is a great service.” 

Katrina Tull

Partner, Evans & Partners

Creative and strategic thinker with the practicality to implement

Federal Government review
into Research Infrastructure

Dr Anna Daniel is a researcher who has successfully moved between the public, private and university sectors. Her career pathway is far from conventional.

Andrew Payne, SME Accountancy

I have known Anna for more than 20 years. Anna’s career and business ventures reflect her passion for the democratisation of knowledge, and the transformative power of the internet and social media. I have seen Anna hone and polish her skills in big four consulting firms and academia, and believe she will bring valuable wisdom and insight to any project or collaborator.

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PERSONAL

Digital content (multimedia incl.: YouTube, Netflix, Spotify, iTunes, keeping stats via Last.FM, Pinterest, Garageband, iMovie, Photoshop and more).
I like to actively use media, rather than passively.
Live Entertainment
Time with family and friends
Travel
Vintage era collecting, restoring and road trips
Water sports
Practising sustainability and participating in the circular economy
California! HQ of the digital economy (for now)

DROP ME A  LINE

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PO Box 820 Ashgrove Qld 4060 Australia


Phone: 617.0404.330.958
Email: annamdaniel at gmail dot com
Twitter: @AnnaDanielWork

FINE PRINT

Sources

Cavazos, V. 2013, Anna Daniel [image], Mountain View, U.S.A. CC BY 3.0

[Kombi Van image] [n.d.] Plumeria Swimwear via Pinterest, accessed 1 March 2015<https://www.pinterest.com/pin/492018328015946178/>.

Sandquist, J. 2007 ‘Amazon Fresh Truck?’ [image] Flickr, CC BY 2.0, accessed 1 March 2015 <https://www.flickr.com/photos/jeffsand/1117603462/>. 

Site created in Webflow based upon a template by Dorian: http://webflow.com/template/54e38196511b642f7996a57b 

Images: the dog is Trevor and the cat is Miss Melody Mae and they consented to be photographed.




Unless otherwise indicated this work is © Anna Daniel and is licensed CC BY 4.0